The Garret has proved to be excellent at identifying exactly who we should talk to and nurturing those leads. From a standing start, we've been able to establish our presence as a communications provider to the mining industry.
Datasat Communications is a leading communications service provider specialising in delivering reliable communications networks in hard to reach places. With a history in connecting government and embassy networks, Datasat identified the mining sector as a target industry to focus its new business development activities.
The Garret worked with Datasat to develop its key sales messages for the sector, create an ideal buyer persona and map this to a highly targeted prospect list. We then employed a content marketing strategy based around microsites, white papers, comment articles and case studies to nurture these leads to a point where they could pass to sales. This targeted lead generation campaign delivered almost 300% more leads than originally projected.